![]() There was a tendency for behavior analysis terms to register as more unpleasant than other kinds of professional terms and also as more unpleasant than English words generally. Selected words that behavior analysts use as technical terms were compared to selected words that are commonly used to discuss general science, general clinical work, and behavioral assessment. ![]() To address this often discussed but rarely studied issue, we consulted a large, public domain list of English words that have been rated by members of the general public for the emotional reactions they evoke. If this is true, excessive reliance on jargon could interfere with the dissemination of effective services. It has been suggested that non-experts regard the jargon of behavior analysis as abrasive, harsh, and unpleasant. Implications for a field that prides itself on effectiveness but values dissemination and integration in primary care are discussed. Results showed that parents were willing to tolerate a treatment with significantly less empirical support in favor of numerous preferred therapist characteristics. Using a modified delay-discounting methodology, parents were asked to make choices that reflected how much they would prefer treatment effectiveness content over various therapist process characteristics. The purpose of this study was to evaluate the value assigned to the therapeutic process by parents and caregivers seeking treatment for their children in both traditional and in integrated primary care settings. However, clinical evidence suggests that the process by which treatment is delivered can matter to clients and to referral sources in primary care. Interestingly, applied behavior analysis has focused largely on measuring preferences to treatment content (i.e., the procedures we use) and little on treatment process (e.g., the way those procedures are delivered). ![]() Almost all of clinical science, including applied behavior analysis, encourages practitioners to apply effective treatments with sensitivity to client preferences. ![]()
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